Get Brand Registered on eBay
Becoming a Brand Registered seller on eBay unlocks powerful protections—like the Verified Rights Owner (VeRO) program and branded storefronts—that help you combat counterfeits and build trust. In 2025, the registration process is more streamlined than ever. This guide shows you exactly how to register your brand on eBay, set up your IP portfolio, and leverage advanced protections to sell with confidence.
Policy & Program References
- eBay VeRO Program: Protects intellectual property by allowing rights owners to request removal of infringing listings.
- Trade-Dress Protection: Brand Registered sellers can control the use of their trademarks and logos in listings.
- eBay Brand Hub: Central portal for managing brand assets, monitoring infringements, and accessing advanced marketing tools.
- Trademark Law (Lanham Act): U.S. federal protection for your registered trademark under 15 U.S.C. §1051 et seq.
Required Documentation
- Registered Trademark: U.S. federal registration (USPTO) or equivalent in your region.
- Proof of Ownership: USPTO registration certificate or international registration documents (Madrid Protocol).
- Brand Assets: High-resolution logo files (JPEG/PNG), official brand name, and policy contact email.
- Authorized Seller Declaration: If you are not the owner, a letter of authorization from the trademark holder.
Detailed Example
Scenario: AcmeLights, a U.S. maker of LED lighting, wants brand protection on eBay in 2025.
- Trademark: “AcmeLights” registered with USPTO (Reg. No. 5,123,456)
- Assets: High-res logo in PNG, brand style guide PDF
- Authorized Email: legal@acmelights.com
Process:
- Gather Documents: USPTO certificate, logo files, and brand policy URL.
- Access eBay Brand Hub: In Seller Hub, click “Marketing” → “Brand Hub.”
- Submit Application: Complete form, upload trademark certificate and logo, and enter contact email.
- eBay Review: Typically 3–5 business days.
- Approval & Benefits: Upon approval, access VeRO dashboard, premium storefront, and enhanced analytics.
Step-by-Step Registration Guide
- Ensure Trademark Registration
- Federal (USPTO) for U.S. brands or WIPO/borough equivalent for international trademarks.
- Prepare Your Assets
- Logo files (min. 500×500 px), brand guidelines, and a policy page URL.
- Log into Seller Hub
- Navigate: Marketing → Brand Hub → “Get Started.”
- Complete the Brand Profile
- Enter brand name, trademark number, jurisdiction, and contact email.
- Upload Documentation
- Trademark certificate, logo, and any authorization letters.
- Submit & Monitor
- After submission, check Brand Hub status; respond promptly if eBay requests clarifications.
- Leverage Your Status
- Enforce VeRO takedowns, create a customized storefront, and use brand analytics to track infringements.
Conclusion
Registering your brand on eBay in 2025 is a vital step for any rights owner. With Brand Hub access, you protect your intellectual property, enhance buyer trust, and unlock premium selling tools. Follow this guide to get approved quickly and start reaping the benefits.
Strong Call to Action
Unlock full brand protection on eBay today!
Book a free strategy session with CPA Anshul Goyal to ensure your IP portfolio and tax structure are fully optimized for e-commerce growth.
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Disclaimer
Anshul Goyal, CPA, EA, FCA, is a licensed Certified Public Accountant in the U.S. and an IRS-admitted Enrolled Agent. He advises clients on e-commerce compliance and IP-related strategies. This blog is informational and not legal advice.
About Our CPA
With over a decade of U.S. and international tax and IP compliance expertise, Anshul Goyal helps brand owners protect their trademarks, optimize their eBay presence, and navigate complex regulatory requirements.
Frequently Asked Questions
1. Do I need a U.S. trademark to register?
You need a federal trademark or equivalent international registration; state marks alone do not qualify.
2. How long does approval take?
Typically 3–5 business days, assuming all documents are in order.
3. Can I add multiple logos?
Yes—you can upload up to three brand assets in Brand Hub.
4. What if a listing infringes my trademark?
Use the VeRO dashboard to submit a takedown request immediately.
5. Is there a fee?
eBay does not charge for Brand Registration; trademark application fees are separate.